Anglo Indian to Use MCC Brand for its 12 Proposed Residential Projects in India
Anglo Indian, a real estate development and investment company focused on India-centric projects, will use Marylebone Cricket Club’s (MCC) brand for its 12 proposed residential projects in India. Anglo Indian has inked a licensing agreement with MCC Overseas Ltd, a subsidiary of Marylebone Cricket Club (MCC) for the purpose. The projects will be developed and operated by the company in 12 cities such as Delhi, Bangalore, Ahmedabad, Pune and Mumbai. Meanwhile, the company has acquired 550 acres in Pune.
All projects will have an MCC-branded cricket academy and ground, together with an MCC Lord’s branded members’ club. Anglo Indian said that in the 224-year history of MCC, it had also become the first sponsor of the MCC Cricket Academy at Lord’s — covering the Indoor Cricket School, Nursery Ground and MCC Young Cricketers Squad.
Keith Bradshaw, MCC secretary and chief executive, said: “We are thrilled to welcome Anglo Indian as the first sponsor of the MCC Cricket Academy at Lord’s. Their support will help us to continue to invest in our top-class practice facilities and the MCC Young Cricketers set-up, which has a great record in producing professional players.”
“The opportunity to license the exploitation of MCC’s marks in India has been under consideration for some time, and we have very carefully evaluated a number of opportunities presented to the Club. Anglo Indian’s vision for new cricket-themed communities in India is an attractive proposition because it is a thorough, innovative proposal that offers a platform positively to showcase everything that the MCC and Lord’s brands stand for,” he added.
Simon Reid, chairman of Anglo Indian, said, “It is enormously exciting to have signed this brand licence agreement. The MCC and Lord’s brands are revered the world over and we are delighted to be part of taking them to India for the first time. It’s a nation with such a passion for cricket and we look forward to our new communities being an integral part of this. At the ‘Home of Cricket’ we are also proud to be the first ever sponsors of the MCC Cricket Academy, which perfectly complements our activities in India.”
Reid said he was negotiating with developers and landowners in multiple locations across India. The development schedule will vary according to the scale of the projects, but will, generally, take two to three years for completion, starting with the building of the MCC Cricket Academy, the club and associated retail and hospitality facilities, around which a full range of housing will be planned.
http://www.indianrealtynews.com/real-estate-india/anglo-indian-to-use-mcc-brand-for-its-12-proposed-residential-projects-in-india.html
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